Well that didn’t last long.
WWE admitted they had a problem when they brought in new creative directors to oversee the two main roster shows.
The choice for Raw was someone who was already on the roster in the form of a manger. Paul Heyman has a great mind for the business, as evident by his running of ECW at a time when there wasn’t a ton of money behind the promotion. Still, he helped it thrive, and WWE hoped his creative touch could help a flailing Raw.
For SmackDown, the choice was a man who had competed directly against WWE before. Eric Bischoff was the mastermind behind WCW when the company stomped WWE in the ratings for months. While the bad blood is long behind them, as Bischoff had worked on WWE TV before, WWE opted to bring him back once more in a creative role.
However, Bischoff hasn’t been nearly as involved as expected. While Heyman has already been heading some creative efforts, the same can’t be said for “Easy E.” Bischoff hasn’t had a hand in creative, and some are curious about what he is really doing.
Apparently, many are skeptical about his role. They don’t see Bischoff doing a whole lot in his position, though there could be a few reasons for this.
Initially, Bischoff admitted he was out of the loop with WWE’s product and was taking some time to refresh himself on what was going on. It could be that he is still getting up to date before getting fully involved, as he needs to be very knowledgeable about the product to drive it in the right direction creatively.
There’s also the possibility that company owner Vince McMahon has already gone back on the idea. He’s someone who has been known to make last-minute changes and switch things up without much notice. It is completely within the realm of believability that he decided against putting Bischoff in the role.
One thing that has been consistent with Bischoff’s creative approach is an adult-oriented theme to his content. From the old-school style of wrestling in WCW to the HLA and intergender violence in his WWE run, Bischoff’s approach may not be the perfect fit for WWE’s PG theme. He’s a good mind, sure, but is he the type of mind WWE needs?
There are lots of questions, but one thing is for certain – time is winding down. October will see SmackDown make its move to the FOX network, and they need to make a good first impression. With the same tired, bland approach to creative, they won’t get far. How can WWE expect to keep things fresh if they don’t have the new director they hired actually on the staff?
Maybe Heyman can jump in and help on both shows, or maybe the WWE could bring in another figure – Jim Cornette, anyone? WWE needs to do something, as their looming network jump and budding competition means time is running out.
Should Bischoff get more involved? Will his presence be able to save the show?