Amazon is best known as the most widely used and far-reaching online store in the world. The organization has come a long way in a relatively short time, providing options for buyers and sellers alike to do secure business in the digital world.
The e-commerce juggernaut has overcome controversies and legal constraints to establish itself as the premiere source for online shopping. Their success has even caused retailers to feel the heat, raising questions about whether digital markets will soon make brick-and-mortar retailers a permanent fallback-option rather than a primary choice for shoppers.
Amazon’s growth hasn’t just come in the form of increasing inventories of other peoples’ products. The company has also found success by selling their own products. The private label business has presented customers with a wide variety of goods ranging from electronics to clothing. Combine this with a trusted brand name that many shoppers have already done business with before, and it is easy to see why Amazon’s brand is stronger than ever.
On its own, the company’s retail subscription business generates roughly $6.4 billion. Putting the Amazon name on any service automatically gives it more credibility. However, the company hasn’t hidden behind its name to push its products. In fact, many Amazon-owned brands available on the site aren’t identified as such.
Of all the current private-label brands the company offers, AmazonBasics is ahead by a large margin. Pulling in over $200 million so far in 2017, it is ahead of the second-best selling brand, Echo, by nearly $100 million.
AmazonBasics has an advantage in that it includes a wide variety of commonly used products. HDMI cables, Bluetooth speakers, office supplies, home goods, and many other products are included within this category. With over 2,000 products under this name, it is the company’s most successful private label brand to date.
While the Echo is the most popular branded item offered in terms of electronics, the Fire TV and Kindle aren’t far behind. The latter has seen its sales nearly triple in recent years.
Even the organization’s lesser-known brands generate impressive sales. The Pinzon bedding and bath line and Happy Belly snack food line both bring in millions, leading the company to look into other industries like fashion. Both their women’s clothing line (Lark and Ro) and their men’s clothing line (Buttoned Down) have pulled in impressive numbers for the time they’ve been available.
The award for highest amount of growth among Amazon’s private label brands would have to go to Scout and Ro, which has seen an astonishing 542 percent growth year-over-year. One of the main factors behind this impressive growth is the company’s expansion of the clothing line in recent years.
Amazon was once thought of as a backup option to traditional shopping outlets, but now it is becoming the other way around. Now customers have options whether they’re looking for digital book subscriptions, school clothes, or even food items.
As Amazon continues to gain popularity and expand their dominance in the field of digital sales, it is likely more brands will follow in the future.