Apple is a one of the biggest companies in the tech industry. Their computers and music players are hugely popular, but the mobile market is where they’ve seen some of their biggest success.
A pioneer in the industry of cell phones, Apple revolutionized the idea of the smart phone along with a few other big names in the industry. The iPhone’s intuitive and user-friendly designs made them a big seller, leading to a demand for new and improved models every year.
But not everyone has to have the latest and greatest model of iPhone on the market. For some users, sticking with their older models feels just fine, even if it does seem they’ve slowed down a bit.
But the reason for this reduced performance was revealed by Apple themselves. The company recently admitted they’d slowed down older devices in an effort to help them run longer.
The American tech juggernaut revealed they had algorithms in place to help keep iPhones running quickly, even if their aging batteries aren’t that reliable. The aim of the move is to stop batteries from failing, and allowing users to avoid unexpected (and frustrating) shutdowns.
However, this seemingly considerate act will not go unpunished. Two individuals, Stefan Bogdanovich and Dakota Speas, brought class-action lawsuits against Apple in California.
The plaintiffs say they suffered interference with the use of their devices thanks to the intentional slowdown. They also claim they are entitled to compensation for economic damages and other harm they incurred as a result of Apple’s decision.
Apple has not yet commented on the situation, but the plaintiffs have been busy. They’re trying to get the case to cover anyone in the U.S. who owns an Apple phone older than the iPhone 8.
Apple’s formal explanation of the move was given in a general statement, unrelated to the lawsuit. They say that lithium-ion batteries can lose strength in cold conditions and with age, stopping them from providing peak performance. Unexpected shutdowns of older models could’ve gotten the company in a different type of hot water, though their decision to slow older devices hasn’t gone off without a hitch.
While the company may be in trouble over this move, Morgan Stanley picked them to be the top tech performer in 2018. The reason for this is because Apple’s new phone, the iPhone X, is a huge hit in China. It’s outpacing both the 8 and the 8 Plus, and even snagging users from other brands.
The pricey product got mixed feedback in the U.S., as many people wondered whether its features justified that much money in exchange. Before tax, the 64GB model will cost buyers $999. The 256GB model will hit buyers for a whopping $1,149.
There’s no telling how the suit will go – Apple may be able to pass off the move as a strategy for helping them extend the lifespan of older devices. It may even be asserted that their reasoning behind such a move was to give people the option of using their current devices instead of urging them to upgrade.