Oprah is expanding her empire – and it’s going to include food.
The media magnate is heading for a supermarket near you with her new healthy food line, called “O, That’s Good!” To do it, she’s partnering with Kraft Heinz Company, the food giants who bring you ketchup, macaroni and cheese, and lots of other popular food products. However, Oprah’s products are going to be refrigerated, nutritious comfort food.
The food line will include eight inaugural dishes consisting of four soups and four sides, with more options to come. They’ll be “heat and eat” products, which are described as “comfort food with a twist.” The twist will be added veggies that don’t affect the flavor, which is good news for picky eaters who turn up their noses at healthier fare. Oprah herself helped develop the recipes. Examples include two mashed potato sides (one original, one garlic) that replace some of the potatoes with cauliflower, and a broccoli cheddar soup that subs in some butternut squash.
The other offerings are similar in style. There’s a parmesan pasta with white beans in the recipe, a tomato basil soup with celery and carrots, baked potato soup with cauliflower mixed in, and a butternut squash soup with pureed carrots and sweet potatoes.
According to USA Today, Oprah says the idea came to her when she was “whipping up some cauliflowers” and trying to pretend she was eating mashed potatoes. It wasn’t working, so she came up with the notion to mix her relatively less healthy potatoes with the cauliflower for a mix of comfort, taste, and nutrition.
The Food Line Is Just Oprah “Staying In Her Lane”
Oprah’s food line isn’t out of the box for her brand, according to the lady, herself, as she told People. She says she’s been asked to put her name on anything you can think of, but not all of it makes sense or is a good fit. “O, That’s Good!” doesn’t belong to the latter categories. According to People, Oprah says the food products are “organic, authentic, and natural” for her.
Since her successful stint with Weight Watchers, the world has to agree. After she signed on to help promote the diet plan, membership jumped up by leaps and bounds, and Oprah’s stake in the company soared from $43 million to $294 million, says CNN.
The food line isn’t just about what makes sense for Oprah’s brand – it’s also about making healthy food more accessible to the masses. The heat-and-go dishes will retail for $4.99 for the soups and $4.49 for the sides.
Oprah’s food line joins her many other ventures. They include a successful magazine, a TV network, her role for Weight Watchers, her stints as an actor and producer, and more. In addition to being touted as healthy comfort food that’s fast and easy, “O, That’s Good!” will also have a charitable bent: 10% of profits will benefits charities dedicated to reducing world hunger.