Uber has become one of the most popular names in transportation, and for good reason – their penchant for using decentralized business models has made for some creative solutions and useful alternatives across various industries.
Ride sharing, corporate travel, and now even freight transport are all being affected by the interesting approach of Uber and other similar companies. Uber’s trucking app, Uber Freight, has garnered praise since it was first announced.
The company has said their aim with the app was to make things as simple in the freight delivery field as they’ve made them in the area of public transportation.
Just as Uber made it possible for people to push a button and get a cab to take them to their destination, they wanted to do the same with trucking. The idea of pushing a button and getting a freight carrier to deliver goods to a person’s location is extremely valuable, especially for small businesses and entrepreneurs who need products but lack the standing to appear in a major trucking supply chain.
Uber’s ability to free ride-hailers from the inconveniences of flagging down cabs may soon be second to their ability to free freight receivers from the hassle of dealing with brokerage firms.
Uber’s two latest upgrade features to the app help customer string together deliveries, making it even easier to string jobs together and help all involved adapt to the decentralized business model.
The first update is called Post My Truck. This is simply a way for truckers to show when they’ll have an empty truck available. It allows them to specify the size of their truck and the type of haul they’re looking to accomplish.
This feature will help Uber Freight continue on the right path, making it an all-purpose tool that can work just as well for shippers seeking work as it does for receivers looking for available capacity.
The second feature added to the app is called Reloads. This is designed to help truckers continue getting consistent business in an area after they’ve already delivered to it. Instead of advertising empty space, this feature allows them to show jobs they’re in the process of completing.
This allows them to see where other nearby jobs are. For those who want to keep a consistent schedule and string multiple jobs together in the same area, this feature will be very useful.
The business landscape for owner-operators and smaller carriers is getting more difficult. Many people have said the industry is becoming too regulated, at least among major carriers and centralized hubs of transport companies.
With tools like Uber Freight, the fragmented trucking market can come together a little more easily without the need to rely on cumbersome brokerage firms.
Taking out the middleperson in the arrangement will simplify things greatly, which can help improve business in trucking. Uber hasn’t shared the specifics regarding the use of their app and its new features among drivers. However, this data may become available in early 2018.