Uber recently made some major changes to their Uber for Business platform, one of the most popular suborganizations of the transportation giant.
Originally based in the field of public transportation, Uber quickly grew into a revolutionary force that captured the attention of everyone from pedestrians in need of a ride to regulators worrying about losing their industry monopolies to decentralized, market-based alternatives.
Part of what made Uber so popular was its unique feedback mechanism, a way to help both drivers and passengers voice their opinion and provide a ranking system for future reference. Such a flexible and adaptable model may have seemed a little off-putting at first, but it quickly gained Uber the attention (and the resources) the company needed.
The Uber for Business platform still rings true to the organization’s original goal – changing the travel industry. But the person on the sidewalk calling for a ride home has different needs than businesspeople and entrepreneurs who travel frequently for professional endeavors.
Uber’s enterprise solution gives people access to the same type of simplicity their ride-sharing model offered. Just as drivers could push a button and get a car, corporate travelers can handle all of their needs from a single platform.
Trip planning, billing, ride ordering, and various other aspects of the corporate travel process can all be handled without having to switch between multiple interfaces and systems. This makes things much easier for travelers, especially those who are saving their energy and focus for their professional obligations.
Not only can businesses and organizations send rides, but they can also review trip times, total expenses, and a whole host of other important data-points via a single dashboard. The new changes mean more feedback and a more personalized experience.
Big companies seem to appreciate the increased flexibility and control. Hewlett Packard Enterprise, Bloomingdale’s, and Audi Beaverton are just a few of the names that have made use of the platform.
While Uber has shown positive growth in many areas of their business, it hasn’t been all good for the transportation giant as of late. Accusations of sexism and harassment raised major concerns about workers, investors, and potential customers. Combine this with shifts in management, and it is clear that the company is facing many obstacles in its quest for expansion and mainstream stability.
The updated Uber for Business platform isn’t the only big change the company has made recently. Their 2016 purchase of self-driving startup, Otto, signaled their entry into the freight market. Their Uber Freight app follows the same basic premise as the other areas of their organization.
Uber wants to make it easy for receivers to get a truck if they need one, without requiring them to deal with time-consuming brokers. While some have said Uber’s transition into the freight field may be more complicated than they originally anticipated, the success of their business platform shows they’re skilled at adapting to new fields.
While most of the company’s efforts center around transportation in some manner, they’re applying their philosophy of simplicity to create new options in many different areas.